Don’t be swayed by false advertising—there are two questions you need to ask in order to determine if a listing agent is the right fit for you.
It’s time for some myth-busting. On my way to work today, I heard an advertisement from a local real estate agent who was saying that they have the buyers. I thought to myself, Really?
I promptly went to the local MLS and pulled up expired and withdrawn listings for 2017. So far this year, 7,030 homes were listed on the market but did not sell. So my question for this agent is, “Where are all those buyers?”
I drilled in a little deeper to look at this agent’s specific numbers. I won’t go into detail, but suffice to say if I got those scores in school, I would have flunked.
So, don’t believe those grandiose claims. Instead, make sure that you ask these two very specific questions when evaluating a listing agent:
1. How many homes have you personally listed and sold in the last year? You have to say “personally” because some agents will tell you how many homes their group or office has sold. You don’t want that number—you want to know how many homes that specific agent has sold.
2. How many homes did you list but not sell in the last year? This will reveal the agent’s success rate—and their failure rate.
If you would like to learn more about how to uncover an agent’s report card, give me a call or send me an email. I would be happy to help you!